I like the shape and feel of the handle especially.
When this first came to me the brush was quite stiff, but after some use the bristles have softened out a bit. Personally, I would say this is actually more hard than medium initially. After some use the name on the handle has rubbed off a bit. It does smell of boar bristle a little bit but does not taste at all like the smell, the smell has pretty much gone away after a couple of brushes.
The packaging of this toothbrush can be used as a travel case; I really appreciate that level of detail to this product. This toothbrush is beautiful and will make you feel good when you see it in your bathroom. If I had to buy another toothbrush though I would go for something a lot softer than this, just for personal taste.