When you slap this on your chops, post shave, you will be immediately transported back to the days when men went to barbershops, The type of places where you could get a proper shave and the combs and shears stood submerged in Barbicide concentrate like preserved organs. This is nostalgia in a bottle. It's a straightforward functional non pretentious product that has a good balance of fragrance and antiseptic to give that soothing and fresh feeling. When the ladies smell this no-nonsense bouquet, you will be defined as a hunter gatherer and may have to take evasive or decisive action!