Reuzel Concrete Hold Matte Pomade 95g

STRONG HOLD - NO SHINE - WATER SOLUBLE

Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. Its non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

SHINE: 1/10

HOLD: 10/10

• Medium to coarse hair
  
• Adds definition and structure
  
• Water-based formula washes out easily and won’t leave buildup behind
  
• Vanilla cola fragrance
• Size 95g
  

How to Apply : Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.

Reuzel Tip : For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

REUZEL - Pronounced {‘ROO - ‘ZUL}

Reuzel is the Dutch word for Lard and is a wink to Pomade ingredients from the past.

Men on a mission - Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot.

Flash forward - Cut to the present day. Leen and Bertus have their name on a school, spreading the greasy gospel to people who need to perfect their craft. And they have their own line of products, too. Reuzel is here to make sure that as styles change, the attitude remains the same.

If you get it, you get it - And if you don’t, you never will. Doesn’t bother us. But for those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.

Key Ingredients
Beeswax: Helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place.
Castor Oil: Fatty acids penetrate the hair strand, nourishing and strengthening it.

* (We try to keep the ingredients list accurate, but it is subject to vendor changes without notice)