Reuzel

1. (noun) A term originating from the Dutch language, meaning lard.
2. (noun) The finest, world-renowned brand of styling products known for unbeatable quality, performance, and swagger. No lard included.

40 years ago in Rotterdam, Netherlands, when Leen and Bertus, affectionately referred to as The Bearded Bastard and The Bloody Butcher, began their journey. Barbers by trade, provocateurs by character, with an insatiable desire to create the perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error, countless reformulations (and one far too close encounter with almost burning down the barbershop), the early versions of Red and Green came to be.

Leen and Bertus set out to expand and create the perfect product line for the good people of Rotterdam, and someday, the world. What started as a line created for a very specific classic customer, REUZEL has evolved into a complete style and care line for all hair types, textures, and style objectives. REUZEL offers the best-in-class products to ensure that as styles change, attitudes remain the same.

REUZEL is proud to be certified by Leaping Bunny as a cruelty free company. We never test on animals.

In effort not to let the pig fat go to waste, barber prior the late 1700's, decided to use it for barbering and discovered that it was perfect for greasing the hair back from their customers’ face. While this style of slicking the hair back grew in popularity, it didn’t smell very gentlemen-like. The French then began adding apples to the mix to make the smell more appealing. The French word for apple is Pomme, and thus pomades were born.