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Proraso
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About the Brand: Proraso

History

Proraso Collection

History and Heritage

Proraso is an iconic, fourth-generation family-owned Italian grooming brand famous for classic shaving products, pre-shave creams, and beard care. Established in Florence by Ludovico Martelli in 1908, the company is currently operated by Ludovico Martelli srl and remains a staple of traditional Italian barbershops.
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