Reuzel Concrete Hold Matte Pomade 113g

Performs like a wax, allowing a reworkable style throughout the day. Provides a strong hold without weighing the hair down.

STRONG HOLD - NO SHINE - WATER SOLUBLE

• Adds definition and structure
• Ideal for finer textured hair
• Non sticky/flake free formula
• Water based formula washes out easily and won’t leave build up behind
• Subtle vanilla cola fragrance
• Size 113g
  

How to Apply : Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.

Reuzel Tip : For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Ingredients : Water (Aqua), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horsetail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Laurtrimonium Chloride, Sodium Bisulfite, Alpha-Isomethyl Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol

REUZEL - Pronounced {‘ROO - ‘ZUL}

Reuzel is the Dutch word for Lard and is a wink to Pomade ingredients from the past.

Men on a mission - Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot.

Flash forward - Cut to the present day. Leen and Bertus have their name on a school, spreading the greasy gospel to people who need to perfect their craft. And they have their own line of products, too. Reuzel is here to make sure that as styles change, the attitude remains the same.

If you get it, you get it - And if you don’t, you never will. Doesn’t bother us. But for those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.