Frequently Asked Questions
What is Reuzel Extreme Hold Matte Pomade used for?
What is Reuzel Extreme Hold Matte Pomade used for?
Reuzel Extreme Hold Matte Pomade is the strongest product in Reuzel's lineup, a hybrid pomade with a water base and properties of a grease (unique water base or UWB) with an 10/10 hold rating and a dry, true matte finish (1/10 shine). It is built for medium-to-coarse hair that needs maximum volume and structured all-day hold without the weight or shine of traditional waxes. Use it for sharp pompadours, tall quiffs, and contoured shapes. Sold in 95g tins, the Dark Grey is the matte counterpart to Reuzel Blue (water-based, high-shine, strong hold). Both deliver maximum control, but Extreme Hold Matte keeps hair looking dry and sculptural rather than polished and slick.
What hair type is Extreme Hold Matte best for?
What hair type is Extreme Hold Matte best for?
Extreme Hold Matte performs best on medium-to-coarse hair that needs sculptural, all-day hold without shine. The 10/10 rating delivers maximum control on thick, dense, or unruly hair, and works well for high-volume styles like big pompadours, tall quiffs, and structured side parts. For fine or thinner hair, the lighter Clay Matte (White, 6/10 hold) or Fiber Pomade (Navy tin) are usually more flattering. For users who want the same maximum hold but with high shine, Reuzel Blue is the water-based shine equivalent.
How do you apply Reuzel Extreme Hold Matte Pomade?
How do you apply Reuzel Extreme Hold Matte Pomade?
Scoop one to two knuckles of product, emulsify between your palms until fully spread, then apply to dry or slightly damp hair starting at the crown and working forward. Work scalp to ends, coating hair liberally, then comb into your desired shape. Apply more over any dry spots. Avoid wet hair unless you want diluted hold. Use less than you think, you can always apply more — 10/10 hold means a small amount provides serious control, and overuse can leave hair feeling crunchy.
Does Reuzel Extreme Hold Matte wash out easily?
Does Reuzel Extreme Hold Matte wash out easily?
Yes. Extreme Hold Matte is water-soluble and rinses out cleanly with regular shampoo, despite its industrial-strength hold. Like all of Reuzel's water-based and hybrid pomades (Grey, Navy, White, Blue, Red), it requires no degreasing routine — standard daily shampoo removes it fully. Occasional use of a clarifying or scrub shampoo is recommended. This is one of the major advantages over oil-based maximum-hold styling waxes, which typically demand a multi-step degrease. Extreme Hold delivers the strongest hold in the line while remaining easy to wash out daily.
What does Reuzel Extreme Hold Matte smell like and what is it made of?
What does Reuzel Extreme Hold Matte smell like and what is it made of?
Extreme Hold Matte has Reuzel's signature sugary rum and vanilla scent, the same fragrance found across the Red and Concrete tins. Key ingredients include beeswax which helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place, and castor oil - fatty acids penetrate the hair strand, nourishing and strengthening it.
