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Reuzel Extreme Hold Matte Pomade 95g

Brand: Reuzel  |  SKU: PR1933
Regular price $4395

Pickup available at Auckland Showroom

Usually ready in 1 hour

Free Urban Delivery
Over $120

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Same-Day Dispatch by 4pm | 100% Local NZ Stock

Fast shipping via NZ Post. Delivery target; next working day (our reports show that 94% of urban orders arrived within 1–2 business days in Apr 2026).

  • Free Urban Delivery on orders over $120 (Standard: $6.95)
  • Discounted Rural Delivery just $4.99 over $120 (Standard: $10.95)

Returns

It’s OK to change your mind. We're happy to refund items within 30 days of delivery, if the items are returned in saleable condition (unopened & unused , some items are excluded due to hygienic reasons).

Highlights

  • Adds Volume & Texture
  • Strongest HOLD - 11/10
  • Low SHINE - 1/10

A Closer Look

REUZEL® Extreme Hold Matte Pomade delivers our strongest hold with a natural, matte finish.

This water-based pomade washes out easily without leaving residue or buildup, making it perfect for all-day control and effortless styling. For those who want maximum hold and a clean finish—it’s better than a 10, it’s an 11!

  • Works well on medium to coarse hair
  • Creates dry, messy-textured looks
  • Strongest hold
  • Flexible
  • Creates a look that will stay in place all day
  • Sugary rum fragrance
  • Size 95g

Product Details

  • Size
    95g
  • Packaging
    Aluminum / Tin

Ingredients

Key Ingredients:
Beeswax: Helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place.
Castor Oil: Fatty acids penetrate the hair strand, nourishing and strengthening it.

* (We try to keep the ingredients list accurate, but it is subject to vendor changes without notice)

How to Use

  1. Remove 1 to 2 knuckles full from can and emulsify in palms.
  2. Spread evenly across hands until fully covered.
  3. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair.
  4. Finish by combing hair into desired shape. Apply more if necessary.

Reuzel Tip:

  • The perfect cocktail for maximum hold, apply Extreme Hold Matte Pomade to damp hair at the roots and pull Pink Grease through the ends of hair once hair is dry.
  • Overall, our strongest combo that will stand up to anything!


"Feel free to mix things up; these are suggestions based on our experience. There is no right or wrong way. What works for you - Is the best solution."

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Good to Know

What is Reuzel Extreme Hold Matte Pomade used for?

Reuzel Extreme Hold Matte Pomade is the strongest product in Reuzel's lineup, a hybrid pomade with a water base and properties of a grease (unique water base or UWB) with an 10/10 hold rating and a dry, true matte finish (1/10 shine). It is built for medium-to-coarse hair that needs maximum volume and structured all-day hold without the weight or shine of traditional waxes. Use it for sharp pompadours, tall quiffs, and contoured shapes. Sold in 95g tins, the Dark Grey is the matte counterpart to Reuzel Blue (water-based, high-shine, strong hold). Both deliver maximum control, but Extreme Hold Matte keeps hair looking dry and sculptural rather than polished and slick.

What hair type is Extreme Hold Matte best for?

Extreme Hold Matte performs best on medium-to-coarse hair that needs sculptural, all-day hold without shine. The 10/10 rating delivers maximum control on thick, dense, or unruly hair, and works well for high-volume styles like big pompadours, tall quiffs, and structured side parts. For fine or thinner hair, the lighter Clay Matte (White, 6/10 hold) or Fiber Pomade (Navy tin) are usually more flattering. For users who want the same maximum hold but with high shine, Reuzel Blue is the water-based shine equivalent.

How do you apply Reuzel Extreme Hold Matte Pomade?

Scoop one to two knuckles of product, emulsify between your palms until fully spread, then apply to dry or slightly damp hair starting at the crown and working forward. Work scalp to ends, coating hair liberally, then comb into your desired shape. Apply more over any dry spots. Avoid wet hair unless you want diluted hold. Use less than you think, you can always apply more — 10/10 hold means a small amount provides serious control, and overuse can leave hair feeling crunchy.

Does Reuzel Extreme Hold Matte wash out easily?

Yes. Extreme Hold Matte is water-soluble and rinses out cleanly with regular shampoo, despite its industrial-strength hold. Like all of Reuzel's water-based and hybrid pomades (Grey, Navy, White, Blue, Red), it requires no degreasing routine — standard daily shampoo removes it fully. Occasional use of a clarifying or scrub shampoo is recommended. This is one of the major advantages over oil-based maximum-hold styling waxes, which typically demand a multi-step degrease. Extreme Hold delivers the strongest hold in the line while remaining easy to wash out daily.

What does Reuzel Extreme Hold Matte smell like and what is it made of?

Extreme Hold Matte has Reuzel's signature sugary rum and vanilla scent, the same fragrance found across the Red and Concrete tins. Key ingredients include beeswax which helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place, and castor oil - fatty acids penetrate the hair strand, nourishing and strengthening it.