Easy to bowl lather with a synthetic brush as it's a soft soap. Like cream in a pot nearly. I would consider it on par, even a bit better than Proraso cream, so, it's a medium to high tier soap. Slick and likes water to lather up. Smells nice with lime and lemongrass and the same post shave balm really adds to a nice smelling face. I will keep in my routine and wouldn't hesitate to buy again. It's a little bit more costly but your getting 180mls not 150mls so probably works out the same as Proraso product. Try it, it's great.